Logo Design Neutral Bay, Sydney
We design logos for companies based in and around Neutral Bay, Sydney but we have produced work for clients all over the world so we can design your logo wherever you are.
Many people underestimate the importance of a good logo. That doesn't mean you can't have a successful business without a good logo, far from it. But what a lot of companies fail to understand is the difference good branding and a great logo can make to their business. So let's go over what a logo really is, why it is important to a business and the process of creating a logo for one of my clients.
Firstly, here are some examples of logos I have designed recently.
So what is a logo?
A logo is usually a collection of fonts, shapes and colours that identifies a company or organisation. Logos should be unique, inspire trust and help us instantly recognise the company from others in the market.
We have worked with many different companies over the years from start-ups to large, established companies, all of which want to send some sort of message to their customers and their logo is an integral part of that.
So what makes a good logo?
A good logo should convey the message about the organisation, their name, their values or services. The best logos are simple, professional and effective even without the use of colour. A good logo will be carefully considered and designed around a concept or theme. Professional logos are often created as a vector graphic so they can be printed at any size.
The process of designing a logo can be roughly broken down like this; The Design Brief, Research and Reference, Ideas, Prototypes and Feedback, Refining, Finished Logo.
The Brief: Some customers don't have a design brief and if that is the case we can usually define one by asking some basic questions. Without going into too much detail I need to know things like what does your company do? what products or services does your business offer? etc. The full set of questions can be found here.
Research and Reference: Once we have a design brief we need to do some research into your industry and competition to see what the competition have done in the past and why they are successful. We don't want to copy them but there are reasons why their logo looks a certain way depending on the market they are in and the image they are trying to portray.
Ideas: Sometimes I sketch ideas on paper but sometimes I start drawing straight on the computer, it depends how I feel and where I am. I like to try and develop logo ideas with a clever or subtle concept based on the theme in the design brief.
Prototypes and Feedback: Once I have the rough concept of the logo, I produce different versions on the computer and try different fonts and colours then get feedback from the customer on their likes and dislikes. Some customers are very specific about what they want however sometimes it is appropriate to guide them more towards what they need. Choice of colour is an interesting topic which I discuss in more detail here.
Refining: Once we have agreed on a design for the logo I refine it by making sure all the distances between elements are correct and balanced and then finally draw it as a vector graphic so it can be printed properly at any size.
Finished Logo: When the logo is finished I supply the customer with several versions of the logo in digital formats such as .jpg, .png, .pdf, .ai and .eps so they have a version for printing and any other requirements.
So what's next?
Get in touch! Give us a call or send an email and we can discuss it. We always provide detailed written quotes so you know exactly what it will cost and how long it will take to design your logo.